{"id":2058,"date":"2018-02-18T18:06:21","date_gmt":"2018-02-18T23:06:21","guid":{"rendered":"https:\/\/vuthanhnamduc.wordpress.com\/?p=1907"},"modified":"2018-02-18T18:06:21","modified_gmt":"2018-02-18T23:06:21","slug":"start-up-red-ocean-blue-ocean","status":"publish","type":"post","link":"http:\/\/vuthanhnamduc.com\/index.php\/2018\/02\/18\/start-up-red-ocean-blue-ocean\/","title":{"rendered":"[Start-Up] Red Ocean & Blue Ocean"},"content":{"rendered":"

RED OCEAN<\/strong><\/p>\n

 <\/p>\n

\"Red
Red Ocean vs Blue Ocean Strategy – \u1ea3nh internet<\/figcaption><\/figure>\n

M\u1ea5y n\u0103m quay l\u1ea1i S\u00e0i G\u00f2n th\u1ea5y nhi\u1ec1u thay \u0111\u1ed5i.<\/p>\n

 <\/p>\n

\u0110\u1eadp v\u00f4 m\u1eaft l\u00e0 c\u00e1c to\u00e0 nh\u00e0 m\u1edbi, c\u00e1c khu c\u0103n h\u1ed9 cao c\u1ea5p m\u1ecdc l\u00ean kh\u1eafp n\u01a1i. Saigon Pearl danh gi\u00e1 ng\u00e0y n\u00e0o b\u00e2y gi\u1edd ch\u1ec9 l\u00e0 b\u00f3ng m\u1edd so v\u1edbi nh\u1eefng d\u1ef1 \u00e1n tr\u00f9ng tr\u00f9ng \u0111i\u1ec7p \u0111i\u1ec7p ngay k\u1ebf b\u00ean.<\/p>\n

\u0110\u1eb7c bi\u1ec7t l\u00e0 th\u1ecb tr\u01b0\u1eddng F&B, ch\u01b0a bao gi\u1edd th\u1ea5y ph\u00e1t tri\u1ec3n \u1ed3 \u1ea1t, d\u00e0y \u0111\u1eb7c nh\u01b0 v\u1eady. \u0110i \u0111\u00e2u c\u0169ng th\u1ea5y h\u00e0ng qu\u00e1n mu\u00f4n m\u00e0u mu\u00f4n v\u1ebb. N\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 c\u00e1c nh\u00e0 h\u00e0ng, c\u00e0 ph\u00ea cao c\u1ea5p, \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n t\u1eeb trong ra ngo\u00e0i, c\u00f3 ti\u1ec7m \u0111\u1ea7u t\u01b0 l\u00ean t\u1edbi m\u1ed9t v\u00e0i tri\u1ec7u \u0111\u00f4la M\u1ef9 nh\u01b0 ch\u01a1i. N\u00f3i chung tr\u00ecnh \u0111\u1ed9 ngh\u1ec1 \u201cl\u00e0m d\u00e2u tr\u0103m h\u1ecd\u201d \u1edf S\u00e0i G\u00f2n b\u00e2y gi\u1edd \u0111\u00e3 l\u00ean m\u1ed9t \u0111\u1eb3ng c\u1ea5p kh\u00e1c.<\/p>\n

Ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i \u0111\u1ea7u ti\u00ean ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u01b0a bao gi\u1edd m\u00e0 th\u1ef1c kh\u00e1ch c\u00f3 m\u1ed9t s\u1ef1 ch\u1ecdn l\u1ef1a phong ph\u00fa v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 v\u1eady.<\/p>\n

Ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i k\u1ebf ti\u1ebfp ch\u1eafc ch\u1eafn l\u00e0 gi\u1edbi ch\u1ee7 nh\u00e0, nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u1eb7t b\u1eb1ng cho thu\u00ea – c\u00f2n g\u00ec b\u1eb1ng khi cung v\u01b0\u1ee3t c\u1ea7u. Nghe n\u00f3i c\u00f3 nh\u1eefng m\u1eb7t b\u1eb1ng \u0111\u1eafc \u0111\u1ecba ti\u1ec1n thu\u00ea nh\u00e0 c\u00f3 khi l\u00ean \u0111\u1ebfn m\u1ea5y ch\u1ee5c ng\u00e0n \u0111\u00f4-la, kh\u00f4ng thua g\u00ec c\u00e1c th\u00e0nh ph\u1ed1 ph\u00e1t tri\u1ec3n b\u1eadc nh\u1ea5t nh\u00ec th\u1ebf gi\u1edbi.<\/p>\n

Ch\u1ec9 c\u00f3 m\u1ea5y em kh\u1edfi nghi\u1ec7p c\u00f2n non tr\u1ebb m\u00ea c\u00e1i ng\u00e0nh \u1ea9m th\u1ef1c n\u00e0y l\u00e0 ph\u1ea3i coi ch\u1eebng. V\u00ec kh\u00f4ng kh\u00e9o l\u00e0 b\u01b0\u1edbc th\u1eb3ng v\u00e0o m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u00e3 nhu\u1ed9m m\u00e0u \u0111\u1ecf cho\u00e9. Ti\u1ec7m c\u01a1m, ti\u1ec7m ph\u1edf, ti\u1ec7m m\u00ec, ti\u1ec7m b\u00fan g\u00ec c\u0169ng x\u00e2u x\u00e9 \u0111\u00fang m\u1ed9t ng\u01b0\u1eddi kh\u00e1ch. C\u00e0 ph\u00ea c\u0169ng v\u1eady, \u0111\u1ee7 lo\u1ea1i, \u0111\u1ee7 h\u00ecnh th\u1ee9c nh\u01b0ng c\u0169ng nh\u1eafm v\u00f4 b\u1ea5y nhi\u00eau \u0111\u1ea5y kh\u00e1ch th\u00f4i. M\u1ed9t v\u00e0i chu\u1ed7i l\u00ean ng\u00f4i nh\u01b0ng bi\u1ebft bao nhi\u00eau t\u00ean tu\u1ed5i nh\u1ecf \u00e2m th\u1ea7m thay b\u1ea3ng hi\u1ec7u.<\/p>\n

C\u1ea1nh tranh v\u00f4 c\u00f9ng gay g\u1eaft. Mu\u1ed1n tr\u00e1nh \u201c\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf\u201d th\u00ec ph\u1ea3i v\u00e0o \u201c\u0111\u1ea1i d\u01b0\u01a1ng xanh\u201d n\u01a1i ch\u01b0a c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp. Nh\u01b0ng ngh\u0129 ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u1edbi \u0111\u00e2u ph\u1ea3i d\u1ec5, ch\u01b0a k\u1ec3 v\u1eeba tr\u00ecnh l\u00e0ng c\u00e1i m\u1edbi \u0111\u00e3 b\u1ecb th\u1ecb tr\u01b0\u1eddng \u201ccopy\u201d li\u1ec1n t\u1ee9c kh\u1eafc, n\u00ean xanh c\u0169ng th\u00e0nh \u0111\u1ecf trong ch\u1ed1c l\u00e1t!<\/p>\n

M\u1ed9t trong nh\u1eefng th\u1ee9 m\u00e0 nh\u00e0 kh\u1edfi nghi\u1ec7p c\u1ea7n l\u00e0m n\u1ebfu mu\u1ed1n mua th\u1eddi gian, l\u00e0m ch\u1eadm tr\u1ec5 qu\u00e1 tr\u00ecnh sao ch\u00e9p c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u1ea3i t\u1ea1o ra nh\u1eefng \u201cr\u00e0o c\u1ea3n c\u1ea1nh tranh\u201d cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh m\u00e0 thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n g\u1ecdi l\u00e0 \u201centry barriers\u201d.<\/p>\n

C\u00e0ng nhi\u1ec1u r\u00e0o c\u1ea3n c\u1ea1nh tranh c\u00e0ng t\u1ed1t. V\u00e0 r\u00e0o c\u1ea3ng c\u00e0ng l\u1edbn, c\u00e0ng ph\u1ee9c t\u1ea1p th\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00e0ng kh\u00f3 sao ch\u00e9p. M\u00f4 h\u00ecnh \u201cn\u01b0\u1edbc m\u00eda si\u00eau s\u1ea1ch\u201d tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u1ee7a m\u1ed9t h\u00ecnh kinh doanh kh\u00f4ng c\u00f3 r\u00e0o c\u1ea3n c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3, v\u00ec c\u01a1 b\u1ea3n ai c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t mua c\u00e1i m\u00e1y \u00e9p m\u00eda v\u00e0 cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh \u0111eo g\u0103ng tay \u0111\u00e0ng ho\u00e0ng.<\/p>\n

C\u00f3 ng\u01b0\u1eddi th\u1eafc m\u1eafc v\u1eady ch\u1eb3ng hay m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh l\u00e0 \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb nh\u01b0ng l\u1ea1i qu\u00e1 \u0111\u01a1n gi\u1ea3n th\u00ec ph\u1ea3i l\u00e0m sao? Ch\u1eb3ng l\u1ebd kh\u00f4ng kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0, t\u1ed1t qu\u00e1 c\u1ee9 l\u00e0m, nh\u01b0ng kh\u00f4ng th\u1ec3 l\u00e0m chu\u1ed7i, l\u00e0m l\u1edbn \u0111\u01b0\u1ee3c, v\u00ec r\u1ee7i ro qu\u00e1 l\u1edbn. N\u1ebfu mu\u1ed1n l\u00e0m l\u1edbn th\u00ec kh\u00f4ng c\u00f3 c\u00e1ch g\u00ec kh\u00e1c – ph\u1ea3i t\u00ecm c\u00e1ch t\u1ea1o ra m\u1ed9t v\u00e0i r\u00e0o c\u1ea3n c\u1ea1nh tranh. Ph\u1ea3i t\u00ecm c\u00e1ch \u201cph\u1ee9c t\u1ea1p ho\u00e1\u201d nh\u1eefng th\u1ee9 \u0111\u01a1n gi\u1ea3n!<\/p>\n

Hamburger th\u00ec ai c\u0169ng bi\u1ebft l\u00e0m nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c c\u00e1i m\u00f9i hamburger c\u1ee7a McDonald\u2019s th\u00ec kh\u00f4ng ph\u1ea3i d\u1ec5 v\u00ec c\u00e1c th\u00e0nh ph\u1ea7n b\u00ean trong chi\u1ebfc b\u00e1nh \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ri\u00eang cho McDonald\u2019s. V\u00e0 d\u0129 nhi\u00ean k\u00edch th\u01b0\u1edbc c\u1eeda h\u00e0ng, v\u1ecb tr\u00ed c\u1eeda h\u00e0ng, v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u1eeda h\u00e0ng v\u00e0 bi\u1ebft bao nhi\u00eau th\u1ee9 kh\u00e1c \u0111\u00e3 l\u00e0m cho th\u1ecb tr\u01b0\u1eddng sao ch\u00e9p ph\u1ea3i ch\u00f9ng b\u01b0\u1edbc. V\u1eabn b\u1ecb copy nh\u01b0ng \u00edt, kh\u00f3.<\/p>\n

N\u00f3i v\u1ec1 r\u00e0o c\u1ea3n c\u1ea1nh tranh th\u00ec c\u00f3 th\u1ec3 n\u00f3i c\u1ea3 ng\u00e0y. C\u00f2n r\u1ea5t nhi\u1ec1u c\u00e1ch th\u1ee9c kh\u00e1c m\u00e0 ng\u01b0\u1eddi ch\u1ee7 m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 g\u00e2y kh\u00f3 kh\u0103n cho nh\u1eefng ai mu\u1ed1n sao ch\u00e9p nh\u01b0ng ph\u1ea3i n\u00f3i c\u00f3 m\u1ed9t th\u1ee9 m\u00e0 t\u00f4i lu\u00f4n t\u00e2m \u0111\u1eafc, \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 sao ch\u00e9p nh\u1ea5t, c\u1ea3 ngh\u0129a \u0111en l\u1eabn ngh\u0129a b\u00f3ng.<\/p>\n

Nh\u01b0ng ng\u1eb7t n\u1ed7i mu\u1ed1n \u201cc\u00f3 th\u01b0\u01a1ng hi\u1ec7u\u201d th\u00ec ph\u1ea3i t\u1ed3n t\u1ea1i v\u00e0 v\u01b0\u1ee3t qua v\u1ea5n n\u1ea1n sao ch\u00e9p tr\u01b0\u1edbc c\u00e1i \u0111\u00e3! Kh\u00f3 qu\u00e1!<\/p>\n

Ngay c\u1ea3 khi \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u r\u1ed3i th\u00ec c\u00f2n m\u1ed9t th\u1ee9 n\u1eb7ng k\u00fd kh\u00e1c n\u1eefa ph\u1ea3i v\u01b0\u1ee3t qua, \u0111\u00f3 l\u00e0 l\u00e0m sao duy tr\u00ec \u0111\u01b0\u1ee3c phong \u0111\u1ed9 m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. Ngh\u0129a l\u00e0 l\u00e0m sao ti\u1ebfp t\u1ee5c c\u00f3 l\u00e3i, gia t\u0103ng l\u1ee3i nhu\u1eadn t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng m\u1edf ra – ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ef7 l\u1ec7 ngh\u1ecbch.<\/p>\n

V\u00ec m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a kinh doanh l\u00e0 ph\u1ea3i c\u00f3 l\u00e3i. N\u1ebfu kh\u00f4ng th\u00ec t\u1ea5t c\u1ea3 s\u1ebd tr\u1edf th\u00e0nh v\u00f4 ngh\u0129a.<\/p>\n

L\u00fd Qu\u00ed Trung –\u00a0T\u1eeb Sydney \/\u00a0Ngu\u1ed3n from Group QTvKN <\/em><\/p>\n

18.02.2018 (M\u00f9ng 03 T\u1ebft) – Posted by Vu Thanh Nam Duc<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

RED OCEAN   M\u1ea5y n\u0103m quay l\u1ea1i S\u00e0i G\u00f2n th\u1ea5y nhi\u1ec1u thay \u0111\u1ed5i.   \u0110\u1eadp v\u00f4 m\u1eaft l\u00e0 c\u00e1c to\u00e0 nh\u00e0 m\u1edbi, c\u00e1c khu c\u0103n h\u1ed9 cao c\u1ea5p m\u1ecdc l\u00ean kh\u1eafp n\u01a1i. Saigon Pearl danh gi\u00e1 ng\u00e0y n\u00e0o b\u00e2y gi\u1edd ch\u1ec9 l\u00e0 b\u00f3ng m\u1edd so v\u1edbi nh\u1eefng d\u1ef1 \u00e1n tr\u00f9ng tr\u00f9ng \u0111i\u1ec7p \u0111i\u1ec7p ngay k\u1ebf…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,8,9],"tags":[67,200,220,285,293,368],"class_list":["post-2058","post","type-post","status-publish","format-standard","hentry","category-blog","category-khoi-nghiep","category-kien-thuc-start-up","tag-blue-ocean","tag-kien-thuc-khoi-nghiep","tag-ly-qui-trung","tag-quan-tri-khoi-nghiep","tag-red-ocean","tag-vu-thanh-nam-duc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/posts\/2058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":0,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"wp:attachment":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}