{"id":58,"date":"2008-07-11T21:07:00","date_gmt":"2008-07-11T14:07:00","guid":{"rendered":"http:\/\/vuthanhnamduc.wordpress.com\/2008\/07\/11\/tang-cuong-quan-he-giua-bao-chi-va-doanh-nghiep-01-kinh-nghiem-cho-pr\/"},"modified":"2008-07-11T21:07:00","modified_gmt":"2008-07-11T14:07:00","slug":"tang-cuong-quan-he-giua-bao-chi-va-doanh-nghiep-01-kinh-nghiem-cho-pr","status":"publish","type":"post","link":"http:\/\/vuthanhnamduc.com\/index.php\/2008\/07\/11\/tang-cuong-quan-he-giua-bao-chi-va-doanh-nghiep-01-kinh-nghiem-cho-pr\/","title":{"rendered":"T\u0103ng c\u01b0\u1eddng quan h\u1ec7 gi\u1eefa b\u00e1o ch\u00ed v\u00e0 doanh nghi\u1ec7p \u2013 01 kinh nghi\u1ec7m cho PR"},"content":{"rendered":"<\/p>\n

<\/p>\n

\"T\u0103ng<\/a>
\n \"magnify\"<\/a>\n <\/div>\n

<\/span><\/b>Qu\u1ea3 th\u1eadt Entry n\u00e0y \u0111\u1ecbnh vi\u1ebft l\u00e2u r\u1ed3i t\u1eeb ng\u00e0y d\u1ef1 b\u00e0n tr\u00f2n doanh nghi\u1ec7p \u1edf YBA (05.06.2008). Nh\u01b0ng m\u00e3i t\u1eadn h\u00f4m nay m\u1edbi vi\u1ebft b\u1eadn th\u00ec c\u0169ng c\u00f3 nh\u01b0ng l\u00fd do ch\u00ednh l\u00e0 v\u00ec l\u01b0\u1eddi.<\/span><\/p>\n

H\u00f4m \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1eb7p c\u00e1c nh\u00e0 b\u00e1o k\u1ef3 c\u1ef1u nh\u01b0 Nh\u00e0 b\u00e1o Tr\u1ea7n Th\u1ebf Tuy\u1ec3n – T\u1ed5ng Bi\u00ean T\u1eadp B\u00e1o S\u00e0i G\u00f2n Gi\u1ea3i Ph\u00f3ng, Nh\u00e0 b\u00e1o Nguy\u1ec5n V\u0103n T\u00edn – Ph\u00f3 TBT c\u1ee7a B\u00e1o Ng\u01b0\u1eddi Lao \u0110\u1ed9ng, Nh\u00e0 b\u00e1o Ph\u01b0\u01a1ng To\u00e0n \u2013 Tr\u01b0\u1edfng ban kinh t\u1ebf B\u00e1o Tu\u1ed5i Tr\u1ebb, Nh\u00e0 b\u00e1o Thanh Ph\u01b0\u01a1ng \u2013 Saigon Times Group, Ch\u1ecb Nguy\u1ec5n Th\u1ecb Thu H\u01b0\u01a1ng, Anh Ph\u00fac Ti\u1ebfn, c\u00e1c Doanh nh\u00e2n tr\u1ebb v\u00e0 c\u00e1c anh ch\u1ecb bi\u00ean t\u1eadp vi\u00ean c\u0169ng nh\u01b0 c\u00e1c anh ch\u1ecb \u0111ang c\u00f4ng t\u00e1c t\u1ea1i ph\u00f2ng PR, Marketing c\u1ee7a c\u00e1c c\u00f4ng ty h\u1ed9i vi\u00ean c\u1ee7a YBA. <\/span><\/p>\n

H\u00e0ng lo\u1ea1t \u00fd ki\u1ebfn ph\u00e1t bi\u1ec3u xoay quanh vi\u1ec7c c\u00e1c doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp x\u00fac v\u1edbi gi\u1edbi b\u00e1o ch\u00ed kh\u00f3, r\u1ed3i ng\u01b0\u1ee3c l\u1ea1i B\u00e1o Ch\u00ed ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p kh\u00f3. Nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a doanh nghi\u1ec7p khi \u00e1p d\u1ee5ng c\u00e1c th\u00f4ng t\u01b0, ngh\u1ecb \u0111\u1ecbnh m\u1edbi c\u1ee7a ch\u00ednh ph\u1ee7 ban h\u00e0nh kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1edbi b\u00e1o \u0111\u01b0a l\u00ean tri\u1ec7t \u0111\u1ec3, hay c\u00e1c t\u1edd b\u00e1o m\u1edbi ra th\u00ec li\u00ean t\u1ee5c g\u1ecdi \u0111i\u1ec7n cho Gi\u00e1m \u0110\u1ed1c \u0111\u1ec3 ch\u00e0o qu\u1ea3ng c\u00e1o\u2026N\u00f3i t\u00f3m l\u1ea1i l\u00e0 B\u00e1o gi\u1edbi v\u00e0 doanh ngh\u1ecb\u00eap, doanh nh\u00e2n ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m chung \u0111\u1ec3 b\u1ed5 sung cho nhau. C\u00e1c \u00fd ki\u1ebfn cu\u1ed1i c\u00f9ng c\u0169ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng gi\u1ea3i ph\u00e1p cho vi\u1ec7c k\u1ebft n\u1ed1i gi\u1eefa b\u00e1o gi\u1edbi v\u00e0 Doanh nghi\u1ec7p l\u00e0m sao \u201cbay c\u00f9ng h\u01b0\u1edbng v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n\u201d.<\/span><\/p>\n

Th\u00f4ng qua \u00fd ki\u1ebfn c\u1ee7a nh\u00e0 b\u00e1o Ph\u01b0\u01a1ng To\u00e0n th\u00ec \u201cc\u00e1c c\u00f4ng ty d\u00f9 l\u1edbn hay nh\u1ecf n\u00ean c\u00f3 ph\u00f2ng PR hay ng\u01b0\u1eddi ph\u00e1t ng\u00f4n, doanh nghi\u1ec7p n\u00ean giao t\u00f2an quy\u1ec1n ph\u00e1t ng\u00f4n cho chuy\u00ean vi\u00ean ph\u00e1t ng\u00f4n ho\u1eb7c nh\u00e2n vi\u00ean PR \u0111\u1ec3 th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi. V\u00ec hi\u1ec7n nay chuy\u00ean vi\u00ean PR t\u1ea1i c\u00e1c doanh nghi\u1ec7p mu\u1ed1n n\u00f3i g\u00ec c\u0169ng ph\u1ea3i th\u00f4ng qua Gi\u00e1m \u0110\u1ed1c, h\u1ecd m\u1ea5t \u0111i quy\u1ec1n t\u1ef1 ch\u1ee7 v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc ph\u00e1t ng\u00f4n c\u1ee7a m\u00ecnh, do \u0111\u00f3 th\u00f4ng tin cho gi\u1edbi b\u00e1o chi \u0111\u00f4i khi kh\u00f4ng r\u00f5 r\u00e0ng\u201d<\/i><\/b>. M\u00ecnh nh\u1eadn ra r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t \u00fd ki\u1ebfn kh\u00e1 hay v\u00ec th\u01b0\u1eddng nh\u1eefng c\u00f4ng ty l\u1edbn, chuy\u00ean nghi\u1ec7p \u0111\u1ec1u c\u00f3. <\/span><\/p>\n

Th\u01b0\u1eddng th\u00ec T\u1ed5ng th\u1ed1ng, c\u00e1c \u00f4ng ch\u1ee7 \u1edf t\u1eadp \u0111o\u00e0n l\u1edbn hay th\u1eadm ch\u00ed ngay c\u1ea3 m\u1ed9t ca s\u0129, danh th\u1ee7 b\u00f3ng \u0111\u00e1 c\u0169ng c\u00f3 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n ri\u00eang. Th\u01b0\u1eddng c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a ch\u00fang ta th\u00ec Gi\u00e1m \u0110\u1ed1c c\u0169ng l\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a c\u00f4ng ty, nh\u01b0ng Gi\u00e1m \u0111\u1ed1c th\u00ec bi\u1ebft bao nhi\u00eau chuy\u1ec7n ph\u1ea3i gi\u1ea3i quy\u1ebft v\u00ec v\u1eady vi\u1ec7c c\u00f3 ph\u00f2ng PR hay ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 ph\u00e1t ng\u00f4n cho c\u00f4ng ty l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft. Nh\u01b0ng tr\u00ean ph\u01b0\u01a1ng di\u1ec7n c\u1ee7a ng\u01b0\u1eddi l\u00e0m Marketing th\u00ec doanh nghi\u1ec7p ki\u1ebfm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi n\u00e0y c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ec5, m\u00ecnh c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec1u \u0111\u01b0a ra \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng chia s\u1ebb xem \u0111\u00fang kh\u00f4ng:
<\/span><\/p>\n

1. Th\u1ee9 nh\u1ea5t Ng\u01b0\u1eddi n\u00e0y l\u00e0 ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng, ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty, c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 ch\u1eafc ch\u1eafn ph\u1ea3i c\u00f3 t\u00e0i \u0103n n\u00f3i v\u00e0 ph\u00e1t ng\u00f4n.<\/span><\/p>\n

2. Th\u1ee9 hai l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t kh\u00f4ng nh\u1eefng v\u1edbi gi\u1edbi b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c. Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c c\u00f4ng ty t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n (events) cho ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, ra m\u1eaft show room hay h\u1ecdp b\u00e1o\u2026 m\u1ed9t v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c x\u00e2y cao \u1ed1c Pacific l\u00e0m s\u1eadp t\u00f2a nh\u00e0 c\u1ee7a Vi\u1ec7n KHXH Mi\u1ec1n Nam, n\u1ebfu c\u00f4ng ty c\u00f3 ngay th\u00f4ng tin cung c\u1ea5p cho b\u00e1o gi\u1edbi ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi th\u00ec doanh nghi\u1ec7p s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng t\u1ed5n h\u1ea1i v\u1ec1 uy t\u00edn kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/span><\/p>\n

3. S\u1ef1 thay \u0111\u1ed5i nh\u00e2n s\u1ef1 \u1edf c\u00e1c c\u00f4ng ty trong b\u1ed9 ph\u1eadn PR hay ph\u00e1t ng\u00f4n trong th\u1eddi bu\u1ed5i hi\u1ec7n nay th\u00ec li\u1ec7u nh\u00e2n s\u1ef1 m\u1edbi trong th\u1eddi gian ng\u1eafn c\u00f3 c\u00f9ng m\u1ed1i quan h\u1ec7 v\u1edbi b\u00e1o gi\u1edbi truy\u1ec1n th\u00f4ng hay quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c trong ng\u00e0nh c\u1ee7a m\u00ecnh nh\u01b0 ng\u1eeb\u01a1i c\u0169 hay kh\u00f4ng? Tr\u1eeb khi nh\u1ea3y t\u1eeb \u0111\u1ed1i th\u1ee7 n\u00e0y qua \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/span><\/p>\n

\u0110o\u1ea1n k\u1ebft c\u00f2n b\u1ecf ng\u1ecf nh\u01b0ng thi\u1ebft ngh\u0129 vi\u1ec7c doanh nghi\u1ec7p c\u00f3 ph\u00f2ng PR hay ng\u01b0\u1eddi ph\u00e1t ng\u00f4n chuy\u00ean nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 t\u1eeb r\u1ea5t l\u00e2u r\u1ed3i. Ch\u1ec9 c\u00f3 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a ch\u00fang ta th\u00ec ch\u01b0a c\u00f3 th\u00f4i.<\/span><\/p>\n

SG-10\/07\/2008
V\u0169 Th\u00e0nh Nam \u0110\u1ee9c<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":0,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"wp:attachment":[{"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vuthanhnamduc.com\/index.php\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}