<\/span><\/p>\n\u00d4ng \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t s\u1ed1 \u0111\u1ed5i m\u1edbi m\u00e0 ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb, trong \u0111\u00f3 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p mua b\u00e1n h\u00e0ng chi\u1ebft kh\u1ea5u – c\u00e1ch gi\u00fap \u00f4ng mua h\u00e0ng h\u00f3a v\u1edbi gi\u00e1 c\u00f3 chi\u1ebft kh\u1ea5u t\u1eeb c\u00e1c nh\u00e0 b\u00e1n s\u1ec9 r\u1ed3i b\u00e1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c.<\/p>\n
\u00d4ng c\u00f2n l\u00e0 ng\u01b0\u1eddi kh\u1edfi x\u01b0\u1edbng ch\u00ednh s\u00e1ch t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean chia s\u1ebb l\u1ee3i nhu\u1eadn v\u1edbi doanh nghi\u1ec7p (nh\u1edd v\u1eady m\u00e0 n\u00e2ng cao s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi doanh nghi\u1ec7p) v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a Wal-Mart v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p ch\u00ednh c\u1ee7a m\u00ecnh qua h\u1ec7 th\u1ed1ng vi t\u00ednh \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m h\u00e0ng h\u00f3a lu\u00f4n \u0111\u01b0\u1ee3c cung c\u1ea5p k\u1ecbp th\u1eddi ngay khi v\u1eeba h\u1ebft h\u00e0ng. Nh\u1edd nh\u1eefng \u0111\u1ed5i m\u1edbi n\u00e0y, Wal-Mart \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c tr\u00edch t\u1eeb cu\u1ed1n s\u00e1ch \u201cMade in America\u201d c\u1ee7a Sam Walton:<\/p>\n
1. Trung th\u00e0nh v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. H\u00e3y l\u00e0 ng\u01b0\u1eddi c\u00f3 ni\u1ec1m tin l\u1edbn nh\u1ea5t v\u00e0o m\u1ee5c ti\u00eau n\u00e0y. T\u00f4i ngh\u0129 t\u00f4i c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c t\u1ea5t c\u1ea3 nh\u1eefng khi\u1ebfm khuy\u1ebft c\u1ee7a m\u00ecnh b\u1eb1ng ni\u1ec1m \u0111am m\u00ea m\u00e3nh li\u1ec7t v\u1edbi c\u00f4ng vi\u1ec7c.T\u00f4i kh\u00f4ng bi\u1ebft ni\u1ec1m \u0111am m\u00ea \u1ea5y l\u00e0 thi\u00ean b\u1ea9m hay b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc n\u00f3. Nh\u01b0ng t\u00f4i bi\u1ebft ch\u1eafc b\u1ea1n c\u1ea7n n\u00f3. N\u1ebfu b\u1ea1n y\u00eau th\u00edch c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 m\u1eb7t \u1edf c\u00f4ng ty m\u1ed7i ng\u00e0y v\u00e0 c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 l\u00e0m vi\u1ec7c. Khi \u0111\u00f3, ni\u1ec1m \u0111am m\u00ea \u1ea5y s\u1ebd nhanh ch\u00f3ng lan truy\u1ec1n sang m\u1ecdi ng\u01b0\u1eddi xung quanh b\u1ea1n, gi\u1ed1ng nh\u01b0 m\u1ed9t lo\u1ea1i virus.<\/p>\n
2. H\u00e3y s\u1ebb chia l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n v\u1edbi t\u1ea5t c\u1ea3 \u0111\u1ed3ng s\u1ef1. H\u00e3y xem h\u1ecd nh\u01b0 l\u00e0 \u0111\u1ed1i t\u00e1c tr\u01b0\u1edbc, r\u1ed3i h\u1ecd c\u0169ng s\u1ebd xem b\u1ea1n nh\u01b0 v\u1eady. Khi \u0111\u00f3, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f9ng nhau l\u00e0m vi\u1ec7c v\u1edbi hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t qu\u00e1 s\u1ef1 mong \u0111\u1ee3i c\u1ee7a b\u1ea1n. H\u00e3y gi\u1eef nguy\u00ean m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c c\u1ee7a c\u00f4ng ty v\u00e0 duy tr\u00ec s\u1ef1 ki\u1ec3m so\u00e1t n\u1ebfu b\u1ea1n th\u00edch. Tuy nhi\u00ean, h\u00e3y c\u01b0 x\u1eed nh\u01b0 l\u00e0 m\u1ed9t "ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o ph\u1ee5c v\u1ee5" (servant leader) trong m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c. H\u00e3y khuy\u1ebfn kh\u00edch c\u00e1c \u0111\u1ed3ng s\u1ef1 c\u1ee7a b\u1ea1n n\u1eafm c\u1ed5 ph\u1ea7n trong c\u00f4ng ty b\u1eb1ng c\u00e1ch b\u00e1n c\u1ed5 phi\u1ebfu v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i v\u00e0 tr\u1ee3 c\u1ea5p cho h\u1ecd c\u1ed5 phi\u1ebfu khi h\u1ecd ngh\u1ec9 h\u01b0u. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t ch\u00fang t\u00f4i t\u1eebng l\u00e0m.<\/p>\n
3. H\u00e3y lu\u00f4n \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. Ch\u1ec9 c\u00f3 ti\u1ec1n b\u1ea1c v\u00e0 quy\u1ec1n s\u1edf h\u1eefu th\u00f4i th\u00ec kh\u00f4ng \u0111\u1ee7. M\u1ed7i ng\u00e0y, b\u1ea1n n\u00ean c\u1ed1 g\u1eafng ngh\u0129 ra nh\u1eefng c\u00e1ch m\u1edbi v\u00e0 th\u00fa v\u1ecb h\u01a1n \u0111\u1ec3 \u0111\u1ed9ng vi\u00ean v\u00e0 th\u1eed th\u00e1ch nh\u00e2n vi\u00ean. H\u00e3y t\u1ea1o ra nh\u1eefng m\u1ee5c ti\u00eau h\u1ea5p d\u1eabn, khuy\u1ebfn kh\u00edch s\u1ef1 c\u1ea1nh tranh v\u00e0\u2026 t\u00ednh \u0111i\u1ec3m, \u0111\u1ed3ng th\u1eddi chu\u1ea9n b\u1ecb s\u1eb5n nh\u1eefng kho\u1ea3n th\u01b0\u1edfng l\u1edbn. N\u1ebfu c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean nh\u00e0m ch\u00e1n, h\u00e3y cho ph\u00e9p h\u1ecd ho\u00e1n \u0111\u1ed5i c\u00f4ng vi\u1ec7c v\u1edbi nhau \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c th\u1eed th\u00e1ch. H\u00e3y \u201cb\u1eaft\u201d m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i \u0111o\u00e1n xem s\u1eafp t\u1edbi b\u1ea1n s\u1ebd c\u00f3 \u201ctr\u00f2\u201d g\u00ec n\u1eefa. \u0110\u1eebng \u0111\u1ec3 h\u1ecd \u0111o\u00e1n \u0111\u01b0\u1ee3c qu\u00e1 d\u1ec5 d\u00e0ng!<\/p>\n
4. H\u00e3y chia s\u1ebb m\u1ecdi \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 v\u1edbi c\u1ed9ng s\u1ef1. V\u1edbi nhi\u1ec1u th\u00f4ng tin, h\u1ecd s\u1ebd hi\u1ec3u nhi\u1ec1u h\u01a1n v\u00e0 ch\u00fa t\u00e2m v\u00e0o c\u00f4ng vi\u1ec7c h\u01a1n. M\u1ed9t khi h\u1ecd \u0111\u00e3 ch\u00fa t\u00e2m, kh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n h\u1ecd \u0111\u01b0\u1ee3c. N\u1ebfu b\u1ea1n kh\u00f4ng tin t\u01b0\u1edfng c\u00e1c \u0111\u1ed3ng s\u1ef1 \u0111\u1ee7 \u0111\u1ec3 cho bi\u1ebft t\u00ecnh h\u00ecnh, h\u1ecd s\u1ebd bi\u1ebft ngay b\u1ea1n kh\u00f4ng th\u1eadt s\u1ef1 xem h\u1ecd l\u00e0 c\u1ed9ng s\u1ef1. Th\u00f4ng tin l\u00e0 s\u1ee9c m\u1ea1nh, v\u00e0 vi\u1ec7c giao quy\u1ec1n cho \u0111\u1ed3ng s\u1ef1 s\u1ebd c\u00f3 l\u1ee3i trong vi\u1ec7c x\u1eed l\u00fd r\u1ee7i ro n\u1ebfu kh\u00f4ng may nh\u1eefng th\u00f4ng tin \u0111\u00f3 l\u1ecdt v\u00e0o tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n
5. H\u00e3y tr\u00e2n tr\u1ecdng m\u1ecdi \u0111\u00f3ng g\u00f3p c\u1ee7a \u0111\u1ed3ng s\u1ef1. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, l\u01b0\u01a1ng b\u1ed5ng v\u00e0 quy\u1ec1n mua c\u1ed5 ph\u1ea7n s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean trung th\u00e0nh v\u1edbi b\u1ea1n. Tuy nhi\u00ean, \u0111\u1eebng qu\u00ean l\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u th\u00edch nghe ng\u01b0\u1eddi kh\u00e1c b\u00e0y t\u1ecf s\u1ef1 tr\u00e2n tr\u1ecdng v\u1edbi nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00e3 l\u00e0m cho h\u1ecd. Ch\u00fang ta lu\u00f4n th\u00edch nghe nh\u1eefng l\u1eddi n\u00e0y, \u0111\u1eb7c bi\u1ec7t khi ch\u00fang ta \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c m\u00e0 b\u1ea3n th\u00e2n th\u1eadt s\u1ef1 c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o. Kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i l\u1eddi ng\u1ee3i khen ch\u00e2n th\u00e0nh, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 kh\u00e9o l\u00e9o. Ch\u00fang ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u00e0 l\u1ea1i r\u1ea5t \u0111\u00e1ng gi\u00e1.<\/p>\n
6. H\u00e3y \u0111\u00f3n m\u1eebng nh\u1eefng th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. C\u1ed1 g\u1eafng bi\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n h\u00e0i h\u01b0\u1edbc. \u0110\u1eebng g\u00e2y \u00e1p l\u1ef1c qu\u00e1 m\u1ee9c cho b\u1ea3n th\u00e2n. H\u00e3y th\u01b0 gi\u00e3n, v\u00e0 m\u1ecdi ng\u01b0\u1eddi xung quanh b\u1ea1n c\u0169ng s\u1ebd th\u01b0 gi\u00e3n theo. H\u00e3y vui v\u1ebb v\u00e0 lu\u00f4n th\u1ec3 hi\u1ec7n s\u1ef1 nhi\u1ec7t t\u00ecnh. H\u00e3y ngh\u0129 ra nh\u1eefng tr\u00f2 gi\u1ea3i tr\u00ed c\u1ee7a ri\u00eang b\u1ea1n. T\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c n\u00e0y quan tr\u1ecdng v\u00e0 vui h\u01a1n b\u1ea1n ngh\u0129, v\u00e0 n\u00f3 th\u1eadt s\u1ef1 l\u00e0m gi\u1ea3m b\u1edbt s\u1ef1 c\u0103ng th\u1eb3ng c\u1ee7a \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c.<\/p>\n
7. H\u00e3y l\u1eafng nghe m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 n\u00f3i l\u00ean ti\u1ebfng n\u00f3i c\u1ee7a m\u00ecnh. Nh\u1eefng nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u2013 h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi bi\u1ebft r\u00f5 t\u00ecnh h\u00ecnh. B\u1ea1n n\u00ean t\u00ecm hi\u1ec3u h\u1ecd n\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi ta g\u1ecdi l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n di\u1ec7n (total quality). \u0110\u1ec3 ph\u00e2n b\u1ed5 tr\u00e1ch nhi\u1ec7m trong t\u1ed5 ch\u1ee9c v\u00e0 gi\u00fap nh\u1eefng \u00fd t\u01b0\u1edfng hay c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n, b\u1ea1n ph\u1ea3i l\u1eafng nghe nh\u1eefng g\u00ec \u0111\u1ed3ng s\u1ef1 c\u1ee7a b\u1ea1n mu\u1ed1n tr\u00ecnh b\u00e0y.<\/p>\n
8. H\u00e3y ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n c\u1ea3 s\u1ef1 mong \u0111\u1ee3i c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, h\u1ecd s\u1ebd lu\u00f4n quay l\u1ea1i. H\u00e3y cho h\u1ecd nhi\u1ec1u h\u01a1n c\u00e1i h\u1ecd mu\u1ed1n, cho h\u1ecd bi\u1ebft b\u1ea1n tr\u00e2n tr\u1ecdng h\u1ecd. H\u00e3y \u0111\u1ec1n b\u00f9 cho sai l\u1ea7m c\u1ee7a b\u1ea1n ch\u1ee9 \u0111\u1eebng ch\u1ec9 vi\u1ec7n c\u1edb hay xin l\u1ed7i. H\u00e3y ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u1ecdi vi\u1ec7c b\u1ea1n l\u00e0m. C\u00e2u quan tr\u1ecdng nh\u1ea5t m\u00e0 t\u00f4i \u0111\u00e3 t\u1eebng vi\u1ebft tr\u00ean b\u1ea3ng hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a Wal-Mart l\u00e0 \u201cB\u1ea3o \u0111\u1ea3m qu\u00fd kh\u00e1ch s\u1ebd h\u00e0i l\u00f2ng\u201d. Hi\u1ec7n nay nh\u1eefng t\u1eeb n\u00e0y v\u1eabn c\u00f2n n\u1eb1m \u1edf \u0111\u00f3, v\u00e0 ch\u00ednh ch\u00fang \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n
9. Ki\u1ec3m so\u00e1t chi ph\u00ed c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh. Trong 25 n\u0103m tr\u01b0\u1edbc khi Wal-Mart tr\u1edf th\u00e0nh nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t c\u1ee7a M\u1ef9, ch\u00fang t\u00f4i \u0111\u1ee9ng h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh b\u00e1n l\u1ebb v\u00ec c\u00f3 t\u1ef7 su\u1ea5t chi ph\u00ed tr\u00ean doanh thu th\u1ea5p nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 m\u1eafc nhi\u1ec1u sai l\u1ea7m nh\u01b0ng v\u1eabn th\u1ec3 g\u01b0\u1ee3ng d\u1eady \u0111\u01b0\u1ee3c n\u1ebfu b\u1ea1n \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u00f3 hi\u1ec7u qu\u1ea3. C\u00f2n n\u1ebfu vi\u1ec7c kinh doanh kh\u00f4ng hi\u1ec7u qu\u1ea3 th\u00ec b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 b\u1ecb ph\u00e1 s\u1ea3n ngay c\u1ea3 khi b\u1ea1n r\u1ea5t t\u00e0i n\u0103ng.<\/p>\n
10. M\u1ea1nh d\u1ea1n b\u01a1i ng\u01b0\u1ee3c d\u00f2ng. H\u00e3y th\u1eed \u0111i m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c, \u0111\u1eebng theo l\u1ed1i suy x\u00e9t th\u00f4ng th\u01b0\u1eddng n\u1eefa. N\u1ebfu m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111i theo h\u01b0\u1edbng n\u00e0y, nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 th\u00edch h\u1ee3p c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111i theo h\u01b0\u1edbng ng\u01b0\u1ee3c l\u1ea1i. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb tinh th\u1ea7n v\u00ec s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m b\u1ea1n n\u1ea3n l\u00f2ng v\u00e0 n\u00f3i r\u1eb1ng b\u1ea1n \u0111ang \u0111i sai h\u01b0\u1edbng. Trong cu\u1ed9c \u0111\u1eddi t\u00f4i, \u0111i\u1ec1u ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i v\u1edbi t\u00f4i nh\u1ea5t l\u00e0 m\u1ed9t th\u1ecb tr\u1ea5n v\u1edbi d\u00e2n s\u1ed1 d\u01b0\u1edbi 50.000 ng\u01b0\u1eddi kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 gi\u00fap m\u1ed9t c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a b\u00e1n h\u00e0ng gi\u00e1 r\u1ebb t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i, v\u00e0 t\u00f4i \u0111\u00e3 ch\u1ee9ng minh quan \u0111i\u1ec3m \u0111\u00f3 l\u00e0 sai l\u1ea7m.
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